There is no denying that technology has advanced at a pace, making it easier for Companies to update Company websites and Apps on their own, without the need for external professional help.
Ordering and requesting services on line is normal, the need for human contact is minimising as the world evolves. This is often referred to as the reason why the high street is slowly dying as customers look to simplify their lifestyles, ordering food and clothes from the comfort of their own homes.
In a study by Google in August of 2012, researchers found that not only will users judge websites as beautiful or not within 1/50th – 1/20th of a second, but also that “visually complex” websites are consistently rated as less beautiful than their simpler counterparts.
This want for simplicity and ease of use this is where Companies can miss a trick. Their websites and Apps may be designed on aesthetics rather than customer ease of use.
Let me give you an example from this week that proves the point. Booking seats at the cinema.